Bead Craft Ideas - The Importance Of Promoting: Check Both Local And Global Market

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by: Tyler Banks
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Word Count: 643
Date: Sat, 24 Dec 2011 Time: 4:51 AM
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This information in this article is predicated on 2 guesses: That you have one or more beading projects you would like to make beneficial, and that you've some level of inventory at the prepared for when sales begin coming in. If that's you, then this article will outline severa avenues open to you for "passively marketing" your beading projects.

Note that passive marketing does not mean "no work required," or "you don't have to talk to anybody." Rather, it means that the greater bulk of the work occurs on the "front end" and that once the work is concluded, your passive promoting efforts will continue more or less on their own, indefinitely, with only smallest added effort on your part.

This is critical for you as a bead crafter since it frees up more of your time, which you can devote to your present beading projects, or, if you feel you're ready for it, develop wholly new beading projects to develop your line.

We will cover two examples of passive marketing. One, promoting your completed beading projects locally, and the other, advertising them worldwide.

One of the very greatest ways to market your beading projects locally is via consignment. Here, your target is to show your line to people with reputable business and ask if they'll display and sell your products in exchange for a portion of the profits. This works to your advantage on a many levels. First, the established business already has regular buyers you can make sales from. Furthermore, most will allow you to display your business cards next to your wares, so if a patron likes what you produce, their next purchase may be made direct from you. Also, once you have an existing relationship of this sort, it is normally easy to introduce new products to your display as you develop the number of beading projects in your line.

The key here is not to limit yourself to just one or two such relationships, but to seek to engage as many sources as you can keep supplied. Not just does this increase your publicity, but it also lets you to see how various shops handle your products, and you can use this information to see where your products sell the best, then attempt to gain a similar in-store position at other stores carrying your line. If your beading projects are focused on necklaces/bracelets, you could surely be drawn to locally owned jewelry shops in your town, but I recommend you to think outside the box here! Hospital gift stores, gift stores in retirement homes and old fashioned country stores are all great pleases to inquire, as are normal gift stores and specialty shops like Hallmark, and any place that caters to local artists!

Considering the international market, the extremely best thing you can do to promote your projects is niche web marketing. There're dozens of books on this topic, and it is beyond the scope of this article to completely explore the process, but in broad strokes, what you need to do in order to market your beading projects in this manner are:

1) Identify keywords describing your beading projects that get a few daily searches (10-30+ per day) and have minimum competition (under 50k).

2) Design a niche site around these keywords to drive visitors to your page

3) Describe what you are offering. These descriptions should be mixed in with original content on your site

4) Offer would be clients a means of contacting you

5) Offer them a means to purchase from you online

Again, the great thing about passive marketing is that once the primary work is done, your beading projects get publicity day in, and day out with very little effort on your part.